Prior to partnering with Fusion Now Agency, KSM Carrier Group had an online presence that was well established, but it was not reaching the audience they wanted. While the driver shortage is an issue across the industry, it does not necessarily need to be an issue for a carrier. We met with KSM in order to identify & establish their target audiences & set clear goals. We completed an overhaul on KSM’s website and social media accounts. Since the overhaul, we have continued to create high quality content across numerous campaigns in order to drive leads to engage and apply. With our team’s help, they have been able to increase lead flow, lead to hire conversion, brand recognition across all platforms. Most importantly, they have gone from over 12% unseated trucks to less than 3% unseated trucks.
Our team works with KSM in real-time with the goal of creating and executing a diverse marketing and content plan for them. A major factor in creating content in any industry is “being in the know”. Not only does our marketing team have firsthand industry experience, but they also stay current on industry topics. The results speak for themselves. Generating content that engages drivers has led to an increase in lead volume and brand recognition. Custom and relevant content has allowed us to create a qualified pool of candidates for KSM that is educated on their brand.
It’s no secret that video marketing has a higher percentage of engagement per post than any other type of content. 66% of consumers prefer watching videos over reading about a product or service. Through industry knowledge, research, and open communication between our team & KSM we have been able to generate and edit video content that drives this engagement. Our team has been able to assist KSM with capturing & holding their audience’s attention with video content that is visually and audibly appealing.